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This web page had the following on the homepage, "Allowing your customers to validate payment data prior to sending to you will help dramatically improve your STP." Our analyzers saw that the web site said " Enables the bank to offer a solution that will validate, enrich and convert payments data to be compliant with the banks STP requirements." The Website also said " The payments area of your bank is key to validating and processing payment rapidly, efficiently and with the minimum of human interaction. That is why clients use Validate. Payment routing requires complex sets of rules and information." The website's header had payments as the most important optimized keyword. It is followed by validation, validate, and validate data manager which isn't as highly ranked as payments. The next words applyfinancial.co.uk uses is validate api. real-time was included and will not be viewed by search crawlers.